Burger King gets social with Facebook Messenger ordering
By Sarah Sutton • May 17, 2016
Whopper purveyor Burger King appears to be the latest big food brand to incorporate social media into its ordering process. The chain is trying out an order-ahead feature that’s integrated into Facebook’s Messenger app, reports Fast and Food. It’s taking advantage of technology that was unveiled at a conference last month in San Francisco. The Messenger app now lets users connect with bots created by companies, such as Burger King, and the bots can execute a variety of functions based on information provided in the chat. BK’s bot allows customers to order menu items and choose which specific restaurant they would like to prepare their order. The bot then provides an estimated time when the order will be ready.