Burger King Gives 90s Cult Favorite Drink a Brand New Kick with the Introduction of Frozen SURGE

By Matthew Lyle • November 20, 2015

Frozen SURGE will be available nationwide at participating BK restaurants starting November 16. Frozen Frozen SURGE™ comes on the heels of the beloved beverage’s return to store shelves after a 12-year hiatus, thanks in part to an enthusiastic and vocal fan base. In the years since it was discontinued in 2002, the beverage has been deemed sacred by die-hard fans and 90s aficionados.

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Innovation, In the News, Consumer Trends, Competitor, QSR

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