Burger King Has A New Tactic To Steal McDonald’s Customers
By Matthew Lyle • January 12, 2015
Burger King is going after McDonald’s by offering cheaper prices.
Beginning Monday, the fast-food chain will start selling 10-piece nuggets for $1.49, or about 15 cents each.
Burger King’s promotional strategy has helped the company boost sales during an industry-wide slump.
To help offset the discounts, Burger King raised the prices of some items.