Burger King is removing plastic toys from kids meals in the UK
By Sara Shaw • September 20, 2019
The war on plastics is growing, with Burger King saying today that it will no longer include plastic toys in kids meals served in the United Kingdom.
This move comes as part of a new initiative and campaign the fast food chain is debuting today called “The Meltdown,” which will feature advertisements in digital content, out of home, in-store, PR and experiential. From now until Sept. 30, people are encouraged to bring old plastic toys into 500 Burger King locations across the U.K.—even if they aren’t from Burger King’s “King Junior Meals”—and place them in designated bins in the restaurants. The donated toys will be melted down and repurposed in play areas and surface tools. This recycling and the elimination of plastic toys going forward will save an estimated 320 tons of single-use plastic, according to the company.