Burger King Opens a Motel
By Lauren Heffern • March 26, 2014
To promote their new chicken burgers, Burger King has created a motel where customers can “cheat on beef.” The rooms of an existing motel have been completely rebranded down to the slippers. Rooms for a customer and their three friends can be booked via Facebook. This campaign extends to radio, billboards, pre-roll video ads and social media.