Burger King rolls out suggestive-sell drive-thru displays
By Sarah Baker • September 23, 2014
More than 6,000 FlashRight Suggestive Sell Displays have been installed at Burger King restaurants throughout the country. The purpose of the displays is to flash on and off to get customers’ attention and then influence them to buy a shown product or take advantage of a shown offer. FlashRight said there is an average increase of 40 percent sales on products featured.