Burger King Takes Its ‘Flame-Grilled’ Cred to Extremes With Ads Featuring Real-Life Restaurant Fires
By Lauren Stacy • March 1, 2017
Since 1954, more Burger King restaurants have burned down than any other fast-food chain. Rather than shy away from this unflattering fact, the chain has created a series of print ads that show real emergency-scene photos of actual BK restaurants fully ablaze. The stunt is all part of an effort to remind people that Burger King always flame-grills its burgers, despite the sometimes-disastrous consequences.