Burger King Teases Its Return to the Super Bowl with the King’s Ad Shoot
By Sara Shaw • January 25, 2019Burger King is showing up for the Super Bowl for the first time since 2006. The chain announced its return to advertising’s biggest night with a staged video of the King seemingly preparing to shoot a commercial.
The chain’s 45-second Super Bowl ad will feature the Whopper and run in the fourth quarter. Keeping with a theme of mystery leading up to its Super Bowl ad, Burger King is partnering with DoorDash on a Mystery Box promotion for DoorDash app orders of $10 or more. DoorDash is also waiving delivery fees on BK orders through Feb. 4.