Burger King teases product with full-page newspaper covers
By Sarah Sutton • February 23, 2016
Burger King is taking out full-page cover ads Tuesday featuring its king character to promote its new Grilled Dogs. The latest addition to the chain’s permanent lineup was announced earlier this month and officially launches Feb. 23. Burger King plans to cover the NY Post, NY Daily News, Chicago RedEye, Metro Philly, San Francisco Examiner, Houston Chronicle and Express DC with its advertising. The text next to the king character reads: “THE KING’S GOT A WHOPPER… and we’re not talking about burgers.”