Burger King Trolls McDonald’s Yet Again With an Entire Menu Mocking the Big Mac
By Sara Shaw • February 1, 2019
McDonald’s recent loss of the “Big Mac” trademark in the EU was quickly followed up by a Burger King stunt mocking its rival’s iconic menu item. A legal defeat case earlier this month determined that McDonald’s had not proven genuine use of the phrase “Big Mac” over five years leading up to the 2017 Irish chain, Supermac’s filing.
This decision opened the door for copycat products in the EU, and Burger King was quick out of the gate with this “Not Big Macs” stunt.