Burger King’s latest ads look like nonsense, but there’s an important reason why
By Sarah Sutton • September 28, 2016
In honor of World Literacy Month, Burger King created a campaign that might confuse some folks. The fast food chain redesigned their menu and packaging using illegible gibberish. The idea was inspired by the fact that according to the World Literacy Foundation, one out of five people, or 20 percent of the world’s population, can’t read or write. The campaign is meant to show the other 80 percent of people what it feels like to be illiterate.