Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

As of Tuesday morning, the Burger King started trolling McDonald’s with a new Whopper Detour campaign that sends customers to its arch-rival’s locations to collect a discount on BK’s own iconic burgers. From Dec. 4 to 12, the Burger King smartphone app will let anyone within 600 feet of one of 14,000 McDonald’s restaurants around the country order a Whopper for a single cent (as opposed to the $4 to $5 it might run at full price, depending on location), as they’re willing to trek to the nearest participating Burger King afterwards to pick up the actual sandwich.

Watch the video promoting the stunt, created by new agency partner FCB New York, with footage of customers baffling the drive-through clerks at McDonald’s, rolling up like boneheads and insistently ordering Whoppers.

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