BURGER KING’S SCARY ADS PROMISE KIDS ‘CLOWN-FREE’ BIRTHDAYS
By Sara Shaw • May 8, 2019
Burger King’s new campaign might give you endless nightmares because they depict that horrifying childhood experience of being embraced by a scary clown. The outdoor ads slyly take a dig at McDonald’s Ronald McDonald by promising customers they’ll never have to worry about having a big red-nosed, pasty-faced character menacing your little ones on their birthday.
The campaign aims to remind customers that Burger King holds parties for kids too and was created out of LOLA MullenLowe Madrid.
“We prefer to be on the good side of children’s memories, not the scary ones,” said Marcelo Pascoa, head of global marketing for Burger King.