Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years
By Sara Shaw • February 8, 2019In a new minute-long spot from agency David Miami (which also made the brand’s polarizing Super Bowl ad), the King is wandering the streets, lonely and misunderstood. Finding his way to a Burger King, he is reunited with an unexpected friend, the Subservient Chicken.
The Subservient Chicken campaign was created in 2004 to promote the TenderCrisp Chicken Sandwich, helped put Burger King on the global map as one of the day’s most inventive marketers. Adweek reports it as being a “turning point in digital marketing, ushering in an era of engaging and enigmatic branded creations.” Now, folks wonder if the Subservient Chicken will be coming back in a more in-depth way.