Burger Rivals Battle Out Peace Day Plans with PR Moves
By Matthew Lyle • August 31, 2015
On Wednesday, Burger King began publicizing its idea for a “McWhopper” collaboration between the two chains, tied to Peace Day on Sept. 21.
Burger King’s proposal, laid out at http://mcwhopper.com/, include a special sandwich, uniforms with both chains’ logos and even a pop-up restaurant in Atlanta that would serve the special burger. Patrons wouldn’t pay with money, but would instead pay by declaring their own truces on paper tray mats. Burger King said it picked Atlanta, because it is between its headquarters in Miami and McDonald’s headquarters in Oak Brook, Illinois.