Can McDonald’s win in $100 billion food delivery market?
By Sarah Sutton • May 10, 2017
McDonald’s is making a major bet on the $100 billion food delivery market. It will have to overcome a host of hurdles if it wants to succeed. The company’s stock jumped significantly when it announced it will focus on food delivery in the U.S. McDonald’s is embracing a growing trend in the quick-service restaurant (QSR) industry: on-demand food delivery. The company and others are hoping the delivery market will be a major source of growth and revenue.