Carl’s Jr. and Hardee’s Stage a Southwest Flavor Face-Off
By Matthew Lyle • September 24, 2015
Carl’s Jr. and Hardee’s announced a Tex Mex Bacon Thickburger available now at participating Carl’s Jr. and Hardee’s restaurants nationwide.
The Tex Mex Bacon Thickburger features a charbroiled, third- or half-pound 100 percent Black Angus beef patty, piled high with fire-roasted poblano peppers and onions, crisp lettuce, tomato, and thick-cut Applewood-smoked bacon, topped with melting Pepper Jack cheese and spicy Santa Fe sauce.
To support this new menu item, a new ad campaign, titled “Borderball,” has been created featuring Texan Elle Evans of Robin Thicke’s “Blurred Lines” music video fame, and Latina cover model Alejandra Guilmant from Mexico City.