Chick-fil-A beats McDonald’s in “kid appeal”
By Katie Stewart • September 10, 2014
Chick-fil-A has passed McDonald’s as the restaurant chain with the most “kid appeal,” a category the burger chain has led for years, according to a Sandelman & Associates report. McDonald’s remains “focused on listening to all of our customers and evolving our menus to meet their expectations and eating habits,” Marketing Director Brian Irwin said.