Chick-fil-A is Making an Unprecedented Move to Hook Millennial Moms
By Sarah Sutton • January 5, 2016
Chick-fil-A restaurants across the country are implementing a new service called Mom’s Valet to make it easier for customers with young children to order and eat at Chick-fil-A. Parents are often seen in the restaurants’ ordering lines wrangling multiple kids — trying either to hold them or to prevent them from wandering around the restaurant. Mom’s Valet allows parents to skip that process. Restaurants that offer the service will promote it on signs at the drive-thru.