Chipotle Hopes to Spook Additive Lovers With Latest Video
By Matthew Lyle • October 5, 2015
Chipotle Mexican Grill is out with a new short video and costume contest aimed at silencing critics of its non-GMO food effort with a bit of spooky fun.
The video shows what at first appears to be the typical ordering process at Chipotle, though it quickly twists into a somewhat creepy, additive-filled walk through “Cheapotle.”
Also on Monday, Chipotle announced its Halloween plan for 2015. Rather than just dressing up to get the company’s annual discount, this year Chipotle said it wants to see people wearing costumes featuring one unnecessary item. The plan is to show customers that unnecessary additives in food — which the company famously says it doesn’t use — are, well, unnecessary.