Chipotle launches new loyalty program
By Sara Shaw • March 13, 2019
Chipotle Mexican Grill Inc. has launched a new customer loyalty program, Chipotle Rewards, the company announced Tuesday. Chipotle Rewards members will receive ten points for every dollar spent at any Chipotle location, online or in the app. For every 1,250 points accrued, members will get a free entrée, among other bonuses like special extra points days, and free chips and guacamole after they sign up.
Chipotle previously experimented with a more complex loyalty platform based on visits as opposed to spending. In summer 2016, the Newport Beach, Calif.-based burrito chain launched Chiptopia, which rewarded customers for frequency of paid visits.