Chipotle launches ‘real ingredient’ game
By Sarah Sutton • October 11, 2016
With the summer loyalty program over in September, Chipotle Mexican Grill Inc. on Tuesday launched a new opportunity for guests to win free food, this time with an online match game. Based on the short film “A Love Story” that debuted in July, the new online game tests players’ memory skills and speed by matching up “real” Chipotle ingredients while avoiding the “imposters” that have added flavors or colors. You don’t even have to win to get the promotion, and that’s good because it’s harder than it looks.