Chipotle Says Sales Plunged Due to E. coli Outbreak
By Matthew Lyle • December 6, 2015
Chipotle Mexican Grill said the E. coli outbreak has taken a major bite out of its sales, leading it to project steep sales declines at existing locations and rescind its 2016 sales forecast.
Chipotle said November comparable sales fell 16%. If recent sales trends continue, it expects comparable sales to fall 8% to 11% this quarter, after starting out with growth in the low-single digit range.