Chipotle signals interest in the burger business
By Sarah Sutton • March 31, 2016
Having built its business on bulging burritos, Chipotle Mexican Grill Inc. is now pondering a move into the hamburger realm, which has cooked up fat-and-juicy results for other companies. According to the trademark application, filed March 11, the Better Burger concept could offer restaurant and take-out services, catering and bar services. The move comes amid ongoing efforts by the big-burrito chain to rebound from foodborne-illness woes that sickened customers and sent same-store sales tumbling.