CKE Launches Carl’s Jr. Ads from New Agency Havas
By Sara Shaw • February 21, 2018CKE hired a new ad agency, Havas, two weeks ago and they are preparing the launch of a new campaign for Carl’s Jr. The campaign promotes the Western Bacon Cheeseburger with the help of actor Matthew McConaughey as the voice of the campaign. McConaughey will also play a large role in the radio spots. Read the article below for more on the creative strategy and CKE’s new direction.