Colonel Costanza? Jason Alexander Turns KFC’s New Ads Into a Surreal Sitcom
By Sara Shaw • August 8, 2018Jason Alexander is the newest incarnation of Colonel Sanders. This time around, Alexander brings a sitcom vibe to KFC’s ads in the new spot, “What’s for Dinner.” The tone is a bit more early 1980s than hearkening to the Seinfeld heyday of the 1990s. Previous celebrity colonels have included the likes of Rob Lowe, Reba McEntire and George Hamilton, with each iteration taking the marketing in a slightly different direction.