Burger King Introduces Low Fat Fries
By Britton Upham • September 24, 2013
On Tuesday, September 24th, Miami-based Burger King will roll out lower fat, lower-calorie fries at all U.S. locations. Called Satisfries, the fries have largely the same ingredients as Burger King’s classic fries, but a less porous batter to keep out more oil during cooking, said Eric Hirschhorn, chief marketing officer for Burger King North America.
The new fries are marketed as having 30% fewer calories and 40% less fat than fries, the best-selling fries in the U.S. Burger King’s smallest size of the new fries, called a value size, is 190 calories. The calorie claim is less significant compared with Burger King’s classic fries, coming in at about 20% fewer calories and 25% less fat, said a spokeswoman for Burger King.