McDonald’s Narrative Runs Across Facebook, Twitter, Instagram, YouTube
By admin • September 25, 2013
Today marks the fast-food chain’s first attempt at running a storyline across Facebook, Twitter, Instagram and YouTube.
It builds on McDonald’s one-week-old TV campaign—starring Super Bowl XLVII quarterbacks Joe Flacco and Colin Kaepernick—for its Mighty Wings menu item, while throwing the football-minded appeal a bit of a curve ball.
Their fictional banter is largely premised on “Who Has The Mighty Wings?”—akin to more-famous taglines such as “Where’s The Beef?” or “Who shot J.R.?”