Spotify-Backed Startup Scores Music Streaming Deal With McDonald’s
By Mercedes Gray • May 6, 2016
Could Provide Background Tunes for 36,000 Restaurants Worldwide
Spotify-backed startup targeting the market once known as Muzak has scored a major client, reaching a deal to pipe background music into as many as 36,000 McDonald’s locations worldwide.
The agreement gives Soundtrack Your Brand, one-third owned by Spotify, its first foothold outside of the Nordic region, where it has offered its “Spotify Business” streaming since mid-2014. McDonald’s and its franchisees in more than 100 countries can sign up on pre-approved terms, Soundtrack Chief Executive Officer Ola Sars said in an interview. In the unlikely event the entire group joined, Soundtrack would reap about $17 million in annual revenue.