Are Restaurants Facing a Delivery Disconnect?
By Sara Shaw • November 8, 2017
Quick-service restaurants get strong brand equity and associations not just from the food they serve, but also from the experiences had at their physical locations. You get a full grasp of the brand’s identity at the restaurant. So, with the rise of food delivery offered by third-parties, brands are challenged with maintaining that same connection with customers who don’t visit physical units. This primarily falls on food packaging but can also be incorporated through partnerships with delivery services and other experiences.