Burger King Lights Up the BBQ in McDonald’s Christmas Ambush
By Sara Shaw • December 20, 2017Burger King continues to bring the heat toward rival chain, McDonald’s, in another marketing stunt. This holiday season, Burger King gave the #GiftOfFire by delivering an actual flame grill to a McDonald’s unit emphasizing “how great flame-grilled burgers really taste.” Filmed live with Burger King carolers and the King mascot himself, the stunt was nothing short of elaborate. Read and watch below for more on Burger King’s most recent trick.