Chili’s Brings Back Its ‘Baby Back’ Jingle, but the Lyrics are Funkier Now
By Sara Shaw • October 6, 2017
To promote its recently condensed menu, Chili’s is bringing back a golden-oldie: the “Baby Back” jingle. This time, however, they have changed some of the words to reflect the re-focused menu. Having a jingle that sticks is invaluable for a brand and Chili’s is not letting go of their “Baby Back” jingle gold mine.