Chipotle Seeks Laughs (and Distance From Food Safety Concerns) in Biggest Campaign Yet
By Lauren Stacy • April 14, 2017A still-recovering Chipotle has turned to three of the biggest up-and-coming comedy stars to drive its first campaign designed specifically for broadcast TV. The ads feature John Mulaney, Jillian Bell and Sam Richardson seeking advice from an ominous voice in a series of spots that take place inside an oversized burrito. “In a world full of fakery and half-truths, it’s invigorating to hear a brand tell it like it is,” said chief marketing and development officer Mark Crumpacker. “This campaign challenges the conventions of fast-food advertising by being completely real—not only about our food, but about the world we live in—and it does so with an optimism and playful humor that’s very much in line with our brand.”