Coke Designed a Bottle Cap That Plays Recorded Messages

By Hannah Wheeless • December 14, 2016

In honor of the holidays, Coca Cola has released a limited edition bottle that will record and playback messages. The lid contains a microphone that consumers can speak into to record short greetings or phrases that will playback when the lid is twisted. The bottle is currently only available in select test markets, but the brand has high hopes to bring their interactive invention to a larger audience in the future.

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Consumer Trends, Inspiration, Competitor, Creative

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