Fast-Food Brands are Making Slick Mobile Apps to Stay Ahead of Small Fast-Casual Restaurants
By Sara Shaw • March 28, 2018
With more sophisticated technology and changing consumer tastes, QSRs are stepping up their digital game with better websites and mobile apps. Big brands are having to compete with chains like Whataburger, Shake Shack and Chipotle, all of which offer a unique online experience. According to a study by Deloitte Digital, consumers spend 26% more when they order online than in-store and mobile app users tend to order more frequently. Read the article below about the improved digital experience and how brands like Wendy’s plan to answer.