Heinz will let you eat Stories Ads on Instagram. Seriously.
By Hannah Wheeless • August 16, 2017
Heinz introduced “Irresistible Posts” delivering food to folks who swiped up on their Instagram ads. This two hour campaign debuted in Brazil and used geolocated Stories Ads to give away burgers prepared by local restaurants. When a user saw one of these ads, they just had to swipe up on the image and were then given the ability to order the contents of the ad.