Impossible Foods on a Mission To Find Earthbound Sustainable Sustenance in First Brand Campaign
By Sara Shaw • August 10, 2018Impossible Foods, creator of the plant-based Impossible Burger, has launched its first brand mission campaign to coincide with the release of its annual Sustainability Report. The campaign centers around a film called The Return, which tells the story of an astronaut returning to Earth and roaming around with a fresh set of eyes. In this case the mission is to find better, more sustainable ways to feed ourselves. The short film premiered at an event for the release of the Impossible Foods 2018 Impact Report, which summarizes the company’s substantial progress in sustainability developments, as well as the commitments that Impossible Foods is making to fix the food system and meet rising demand for meat in new and better ways.
Read more on the annual report and watch the short film in the article below.