KFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See if Anyone Would Notice
By Sara Shaw • October 25, 2017
Over a month ago, KFC followed six guys named Herb and the five women of the Spice Girls on Twitter to represent its fried chicken recipe with 11 herbs and spices. A Twitter user called this to attention and his tweet quickly went viral, which is exactly what KFC and creative agency, Wieden + Kennedy, wanted to happen. Normally who a brand follows on Twitter wouldn’t be anything to write about, but KFC found a clever and hilarious way to make it interesting.