Krispy Kreme unveils digital-forward store redesign
By Jack Herbert • July 26, 2019
Krispy Kreme has unveiled its first store redesign in a decade at a newly opened location in Concord, North Carolina. Krispy Kreme plans to roll out 45 more redesigned stores by 2020, featuring a digital-centric store interior and an expanded menu with milkshakes and ice cream. The new technology-focused store integrates in-store ordering with online orders, delivery, digital menu boards, a designated area for mobile order pickup, and digital order confirmation. The store also features an expanded drive-thru, adding two more lanes to ease order congestion.
“This new shop experience honors the heritage of Krispy Kreme while at the same time acknowledging and addressing the rising expectations of our customers,” said Andy Skehan, Krispy Kreme’s president for North America.