Majority of Gamers Say Sponsored Content Adds to the Fun, Survey Shows
By Travis Riffe • October 22, 2019
According to the “Gaming 360” survey, 46% of all gamers — and 63% of those under 35 — say they have played games with sponsored content. Sixty-one percent who have played games with sponsored content said it made the game more fun, and only 23% said the ads made it less enjoyable. Additionally, the survey found that video gaming is not just entertainment, but a mechanism for creating and maintaining friendships, especially for younger men. Overall, the study reinforces the idea that, particularly for young men, video gaming is as central to their life as TV is for older folks.