Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV
By Hannah Wheeless • November 16, 2016
iQ Media is enabling brands to scan TV programs to find mentions and appearances of their name or logo. This new technology features a “spoken-word detection” that can recognize specific names or images to provide brands with real-time statistics on how often their name is really being seen on TV. This is a huge game-changer for brands causing many to rethink their television advertising strategy.