McDonald’s built a drive-thru that ludicrously drives to you

By Melissa Martin • June 2, 2017

McDonald’s recently teamed up with their ad agency in Brazil to build a mobile drive-thru truck in a creative stunt that took the streets of São Paulo by storm. Although the chain has experimented with food trucks in the past, this is the first version outfitted like an actual drive-thru. The brand intended to remind Brazilian drivers and passersby that a McDonald’s drive-thru could always be around the corner, even in the midst of city traffic.

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Cool Stuff, Competitor, Creative

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