McDonald’s Launches a ‘Lifestyle Collection’ in Sweden
By Matthew Lyle • March 25, 2015
A “lifestyle collection” of Big Mac-patterned items launches today at a fashion show held by the fast food retailer at the Gallerian Shopping Mall in Stockholm. Items available in the online collection include a set of thermals originally designed for McDonald’s sponsorship of the Swedish Alpine and Cross Country Ski Team, as well as Big Mac Wallpaper and Big Mac Bed Sheets. A Big Mac Raincoat, Big Mac Wellingtons and Big Mac Dog Coat will be available later on. Profits will be donated to Ronald McDonald House Charities.
The McWalk fashion show is part of a global series of events called imlovinit24 happening around the world.