Pepsico Will Redirect Ad Spend Back to Flagship Brands
By Sara Shaw • February 16, 2018
After reporting flat revenues in Q4 earlier this week, Pepsico has announced that they will focus their ad spend back on big brands like Pepsi and Gatorade for 2018. Last year they put more emphasis on promoting various healthier products like their bottled water brand, Lifewtr. In 2018 they hope to see much more growth through a new ad campaign and a greater emphasis on in-store marketing.