Sonic Seeks More Differentiated Value Promotions
By Sara Shaw • October 20, 2017
During a recent drop in sales, Sonic is looking to change how they promote their products, and value bundling is not the answer. While this works for some fast food chains, Sonic hopes to promote their differentiated products and higher quality food. Additionally, Sonic CEO, Clifford Hudson, recognized consumers’ growing health concerns, so Sonic hopes to provide more healthy options in the future.