Taco Bell Unwraps Real-Time Location Data to Serve Relevant Mobile Messaging
By Lauren Stacy • June 16, 2016
Taco Bell is one of the brands leveraging xAd’s new MarketPlace Discovery platform to gain more insight into customers’ foot traffic behaviors, exhibiting the importance of tapping real-time data to serve consumers the right message at the right time.
Taco Bell is using the real-time mobile location intelligence platform to uncover time-of-day as well as day-of-week trends, a feat that helps the QSR chain make more informed marketing decisions. The MarketPlace Discovery tool enables marketers to understand factors affecting their own in-store visitations in addition to those of competitors.