This Food Almost Completely Disappears in McDonald’s Latest Minimalist Ads
By Sara Shaw • October 25, 2017
With very little branding, TBWA Paris is on a mission to make the most minimalist McDonald’s ads possible. In 2013, they released extreme close-up photos of the food with absolutely zero branding, sending the message that the food speaks for itself. They have done it again with ads featuring food packaging with only a few crumbs left and a very small brand label. These minimalist images that atop bold, colorful backgrounds send the message that the product is so good, only crumbs will be left behind.