Wendy’s Twitter Team Hosts Reddit AMA to Discuss Chain’s Sassy Social Strategy
By Sara Shaw • December 15, 2017
Wendy’s has developed a brand voice on Twitter that has earned them over 2 million followers. The chain has a snarky sense of humor and their most popular tweets are usually poking fun at rival chain, McDonald’s. Wendy’s recently hosted an AMA (Ask Me Anything) on Reddit and many “Redditors” engaged. In the article below see how Wendy’s responded to questions about how they developed the voice, if they have ever gotten in trouble for their tweets and if their tweets have actually driven any sales.