You Can’t Buy Advertising Like Kanye West’s Poem About McDonald’s French Fries
By Melissa Martin • September 2, 2016
An unsolicited celebrity endorsement might be the spark McDonald’s needs to up its street cred among the millennial crowd. On Wednesday, Kanye West tweeted “McDonalds is my favorite brand” in a follow-up to a poem that he dropped in conjunction with Frank Ocean’s new album earlier this month. McDonald’s may seize the opportunity to change up their PR strategy, considering the social influence that Kanye carries with younger demographics.