Domino’s Builds Rube Goldberg Machine and Pizza-Themed Mobile Game for Latest Campaign

To promote its Piece of the Pie Rewards program, Domino’s created a live and virtual Rube Goldberg Machine. In the latest, “Beautifully Easy” TV spot, the machine rolls around an employee making a pizza while showing the various ways to earn rewards points. Domino’s also released a new game called, “Piece of the Pie Pursuit.” In the game, players navigate a virtual Rube Goldberg machine, similar to the one in the commercial, and earn real Piece of the Pie Rewards points that they can redeem from their “Pizza Profile.” Read more in the article below for more campaign details.

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